Amundi x Frappa Studio [ Branding + Advertsing ]

Client: Amundi

Year: 2017 to 2020

Mission: branding & advertising creative direction, conception, art direction, brand identity, brand architecture, product communication, corporate communication

Team: Stephan Obadia (CW)

From the outset, Amundi's surprising graphic territory was designed to adapt to both complex and precise brand architecture and creative and disruptive advertising. Symbols of the group's commitment to the positive impact of more responsible finance, the blue squares have also proved their worth in more than 40 international campaigns. Today, Amundi is the European leader in asset management.

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