Essilor x Frappa Studio [ Digital + Activation + Design ]

Client: Essilor

Year: 2014

Mission: conception, art direction, brand territory, user interface, design, typography, product communication, logotype creation

Team: Olivier Dureau (CD)

To demonstrate the incredible precision of Essilor opticians while offering an additional service to their customers, we have imagined an instore interface that allows us to capture and display in a clear way all the characteristics of our own view: orientation, symmetry, perception of movement... The Essilor experience continues once we leave the store thanks to the application, which also allows us to test our vision regularly or even try on our next pair of glasses with augmented reality.

With Essilor, your vision data is yours: live the experience in store, online and on your digital device.

The concept has been developed at every stage of the customer journey, from the store to the smartphone application.

Brand utility, data visualization, connected apps... Advertising in the digital era.

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Your Eyeprint : Essilor catches the eyes with a visionary program DIGITAL | ACTIVATION | DESIGN

Your Eyeprint : Essilor catches the eyes with a visionary program
DIGITAL | ACTIVATION | DESIGN