De Buyer x Frappa Studio [ Branding + Advertising ]

Client: De Buyer

Year: 2018

Mission: conception, art direction, copywriting, brand signature, brand strategy, design, typography, corporate communication, product communication, edition, iconography

Team: ∅

De Buyer's high-end kitchen utensils have been the secret of the greatest chefs since 1830. The concept imagined for the new brand territory compares De Buyer craftsmen to starred chefs, keepers of 200 years of culinary know-how. The campaign signature Each recipe has its own secret is illustrated by real fake recipes of stainless steel knives, steel frying pans and other silicone moulds, including an iconography inspired by culinary photography that magnifies each of the gestures practiced in the workshops.

* French‑style knives *
Ingredients: 200g of stainless steel, 80g of carbon fiber. Heat up to 1450°C.

Strategy, ton of voice, art direction, photography: everything celebrates the brand’s high‑end crafstmanship.

Here in the Val‑d’Ajol,
each receipe have
its secret since 1830.

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De Buyer brand territory: cooking kitchen ustensils since 1830 BRANDING | PUBLICITÉ

De Buyer brand territory: cooking kitchen ustensils since 1830
BRANDING | PUBLICITÉ