Client: Lacoste
Year: 2014
Mission: direction artistique, design, illustration, typographie, territoire de marque
Team: ∅
Year: 2014
Mission: direction artistique, design, illustration, typographie, territoire de marque
Team: ∅
In 2014, the Lacoste Group's communication department created a reference brand book for their stylists to inspire them, while instilling the crocodile brand's values.
To complete the existing very precise visuals from the brand territory, I was asked to create a series of freer images made exclusively without a computer, and
inspired by the major themes of the Lacoste universe. More than sixty paintings have been created using various traditional drawing techniques.
A series of 60 computer-free visuals to share the brand territory visual universe with textile designers.
Traditional drawing techniques complete the rigorous visual vocabulary of the brand design territory.
“Jouer et gagner ne suffisent pas, encore faut-il maîtriser son style.” René Lacoste, 1904‑1996.
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