Discovery Science x Frappa Studio [ Advertising + Digital + Activation ]

Client: Discovery Science

Year: 2015

Mission: conception, art direction, activation, digital experience, film

Team: Asma Kanzari (CW)

Awards: Stratégies Grand Prix 2015, Best Digital Strategy

With Discovery Channel, we imagined a very disturbing activation campaign for the launch of the TV series Dark Matters, which explores the darkest scientific experiments in history. A creepy movie and several online classified ads are introducing a strange laboratory: the Winard Corporation is looking for human guinea pigs to undergo many dangerous tests. On the website, Professor Claire Beaumont welcomes us in person and rushes us to sign up before introducing us to the show.

Discover the Winard Corporation human guinea pig program: a small part of you for the good of all.

Prof. Beaumont leads the transplantation service. She will welcome you personally on Winard Corp’s homepage.

ALERT: mentally ill volunteers have escaped from the lab and lie to people in the streets. Don’t believe them.

Similar projects:

Dark Matters: become a human guinea pig on the dark side of science ADVERTISING | DIGITAL | ACTIVATION

Dark Matters: become a human guinea pig on the dark side of science
ADVERTISING | DIGITAL | ACTIVATION