La Ligue x Frappa Studio [ Advertising + Activation + Film ]

Client: La Ligue contre le cancer
> Year: 2012

Mission: conception, art direction, film, display, print

Team: Ivan Pierens (CD)

Awards: EACA Care Awards 2012, Best Non Profit, Act responsible 2012, Best Print Campaign, Act responsible 2012, Best Film

To generate donations for the fight against cancer, we have come up with a simple and positive concept with the association La Ligue Contre le Cancer. Against cancer, together you are stronger: the visuals prove this message in an astonishing way, playing with the perspective of the characters. To complete the campaign, the emotional film Le Mime was broadcast on television, in cinemas and on social networks.

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Donations to La Ligue Contre Le Cancer finance research but also information and support programs.

An emotional film on TV, cinema and Youtube completed the storytelling of the donation campaign.

The campaign is over but you still can make a donation and join the League: ligue-cancer.net

Similar projects:

Against cancer, together you are stronger: join the League ADVERTISING | DIGITAL | ACTIVATION

Against cancer, together you are stronger: join the League
ADVERTISING | DIGITAL | ACTIVATION