Araxès x Frappa Studio [ Branding + Design + Activation ]

Client: Araxès

Year: 2017

Mission: conception, art direction, brand creation, logotype creation, typography, brand territory, print, design

Team: ∅

Awards: AD Club 2017, Best brand design

To create the brand of a speakers team trained at the École du Louvre who give art lectures for companies, we imagined a new deity: Araxès. The atypical logotype, composed of a collage of some of humanity's greatest works, spreads its cultural power in a colourful and powerful brand territory, all propelled by digital activation and a lively website.

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