Vaincre le Cancer x Frappa Studio [ Advertising + Digital + Activation ]

Client: Vaincre le cancer

Year: 2019

Mission : creative direction, conception, art direction, activation, film, social media, typography, design

Team: Claire Petitprêtre (CW)

What if we no longer needed to be overwhelmed, shocked, or even convinced by the fight against cancer? We made the bet with the association Vaincre le cancer that silence could be the most powerful message. Launched by Sarah's speachless interview, silence started to spread through a chain of silent videos of the chattiest french celebrities on Instagram, relayed through the hashtag #silenceaction. A print campaign without any message printed completes the concept and on the home page of the association's website, all texts have disappeared except those of the donation button.