Man Business Solutions: a range of super-powers for trucks
ADVERTISING | BRANDING | DIGITAL

Client: MAN

Year: 2010

Mission: conception, art direction, digital experience, user interface, product design, print, display, film

Team: Ivan Pierens (CD)

Awards: TopCom 2010, Grand Prix

MAN trucks have a wide range of services from which all customers automatically benefit. In order to present this offer clearly and creatively, we invented the MAN Business Solutions : 4 offers, declined in a range of logotypes and semi-trailers with over-vitamins, as if the services were integrated into the engine of each vehicle. The super-trucks are also waiting for us online in the Hangar, a dedicated website, for a 100% animated digital experience: with each new transformation of a truck, the content of the different services is presented in a playful and futuristic way.